Today I introduce some “crazy” snack! It’s “HAPPYTURN”. This is a popular snack known for its rice cracker base and a sweet-salty powdered coating. The crackers have a light, crispy texture, and the special coating, called “Happy Powder,” adds a unique, addictive flavor that balances sweetness and umami. The snack was introduced 1970s, and its name comes from the idea of bringing happiness to people during tough times, symbolizing a “turn” toward happiness when eaten. It’s a widely loved snack in Japan, enjoyed by both children and adults.
People are captivated by the “Happy Powder” on “HAPPYTURN”. It’s often called “crazy powder,” because of how addictive its flavor is! Some people have even asked SantaClaus for 10 kg of Happy Powder as a gift! I’m one of the addicts too. To fulfill people’s wishes, there are even products with extra Happy Powder now available. In addition, there are also seasoning products made with Happy Powder available.
Ingredients and nutritional information is as detailed below.
I bought it in pharmacy near my house. I got it for 171 yen at there. (The price is as of September 2024) You can find it at any supermarkets, and convenience stores, too. In Japan, snacks are often cheaper at farmacy than at supermarkets or convenience stores.
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